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breda

BREDA is “an independent watch design company run by a tight knit team of creatives who seek to inspire.”

But on April 1st, they also sought to joke.

Unwavering in their minimalist brand aesthetic, the studio flipped their last two letters and became BREAD for the day. The name change wasn’t all, however, with the watch-turned-wheat company also releasing a new product so hot that it was “sold out” fresh from the oven.

Check out the site’s before and after below.

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