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jbw

JBW is a creator of luxury timepieces, based in Dallas. Working with the creative, marketing and social teams, I concepted and executed much of the brand’s advertising campaign content. During my tenure, I was responsible for over $10M in revenue in paid, earned and owned campaign formats — namely amongst them, the “RESERVE” program.

RESERVE by JBW was born of the desire to step outside the boundaries. For this project, we imagined a shopping experience never before seen by JBW that shifts the power of exclusivity into the hands of JBW’s clients. A shopping experience that, though only a few weeks long, sold over 400 pieces per iteration using owned and earned media in the form of mood boards, augmented reality, and docu-style video content to build hype and draw customers in to the highly-exclusive project.

Read more about RESERVE by JBW on GQ and Highsnobiety.