The art of acupuncture is a beautiful thing. It's relaxation and stress-relieving qualities are nearly unrivaled, which is made only more impressive when you consider that the practice is over 2000 years old.
My partner and I sought to highlight the beauty of this ancient art with relaxing out-of-home imagery and a cleverly implemented social presence that rewards a poke with a few words of encouragement to help lift your spirits when there's no time for an actual acupuncture appointment.