FrogTape painter's tape creates the straightest lines you can get. In fact, their lines are so ridiculously straight that it's starting to piss some people off. My partner and I crafted a two-part campaign for FrogTape to address this problem.
First, we introduce a faux conflict that this socially progressive community is waging against FrogTape via print and out-of-home media. Secondly, we follow it up with a social media campaign announcing a partnership between FrogTape and the Human Rights Campaign to ameliorate this fictional hostility that we have created.
The message our two-part campaign sends? FrogTape is all about the straightest lines imaginable, but these are straight lines that everyone can enjoy.